Our aim is to invest in and build great companies and, in doing so, we benefit our founding executives, customers, suppliers, and employees. Al Oula for Development Co., will be recognized as an innovative business incubator. We will provide our portfolio companies with a level of assistance that surpasses their highest expectations. Our network of relationships and our ability to leverage those relationships on behalf of our portfolio companies will be supreme. Our people and our organization will symbolize the ideal business partner for companies and industries who wish to start and grow with us in KSA and entire Middle East. Our portfolio companies will be recognized as "best in class" leaders within their respective industries.

Essentially, the company’s core values were established couple of years ago. These values evolved from ALoula's upbringing and developed during the years of tenure of managing of a construction company.

♦ Relationships - We are committed to developing long-term relationships with our portfolio companies, and venture
   capitalists by building confidence and trust such that our contacts will work with us on numerous opportunities.

♦ Passion - We are extremely passionate about the industries and companies we interact and deal with.

• ♦ Expertise - We bring the highest level of expertise to our work. Our staff and affiliated consultants are comprised of
     recognized experts in various industries, technologies and functional areas.

• ♦ Technology - We are committed to the idea that technology is the key to taking the lead in our fast-changing economic
     environment and we aggressively leverage technology internally and within our portfolio companies.

• ♦ Partnership - We promote a collaborative partnership with our portfolio companies and view ourselves as an integral
     extension of their business.

• ♦ Integrity - We insist on honesty and fairness as the guides against which all of our actions must be measured, and we
     dedicate ourselves to walking the high ground in all our actions.

• ♦ Diversity - We embrace a focus on ability and character as the driving forces for accomplishment in career advancement.

• ♦ Opportunity - We believe that the ability to see opportunity for our portfolio companies, and help them seize it, is the
     cornerstone of our services and is central to our overall value proposition.